Frankie: [v.o.] Americans have had a long love affair with their cars. Road trips, tailgating, family vacations... But these days, not so much.
Mr. Ehlert: America is treating its cars like an old wife it's sick of sleeping with because maybe she's gained a little weight or stopped taking care of herself. No offense, Frances.
Frankie: None taken?
Mr. Ehlert: America's bored with their cars, and we need a little PR to fix that. Everybody give a big hand to our new customer-relations supervisor, Frances Heck.
Frankie: Oh. [applause]
Mr. Ehlert: From now on, Frances, you're responsible for writing birthday cards to all the cars we've sold over the last 10 years.
Frankie: I'm writing birthday cards to cars?
Mr. Ehlert: You have until next week to do 5,000. Congratulations on your promotion.