Quote from Barry in Revenge o' the Nerds
Barry: Well, I will never live a life with semi-curly hair. I must go bigger. Andy: "Industrial Hair Tightener"? Barry: According to the sassy lady at the beauty store, this is the strongest perm solution on the market. Geoff: It also says it's the premier cosmetic product for show horses. Barry: Indeed. Directions say 15 minutes max. I'll double that and go 50. Matt: Dude, do not do that. Barry: Oh, it's done. I'm going where no perm has gone before. Beverly: Looking good, Schmoo. Barry: No one likes a show-off, Mom.