Quote from Adam in Schmoopie's Big Adventure
Beverly: Look at this! Someone loves his new bike, and he loves the person that gave it to him even more. Pops: That's your takeaway from the boy rubbing the thing up with a shammy? Adam: Oh, this is no shammy. This is a microfiber cleaning cloth. It restores a bike's natural luster without causing what we in the paint game call "impact crackle." Beverly: What are you talking about? Pops: I think he's cleaning it.