Quote from Will in Day Damn One
[flashback:] Kellogg: Smith, ho! Will: My man Lieberbaum. Kellogg: Right. First name Kellogg. Will: Listen, Cornflake. "Ho" is definitely not a word that you want to yell. I think the word you're looking for is "yo." Kellogg: "Yo"? Will: Yeah. It'll be easy to remember. It's like "oy" backwards.