Bob: Look at this ad, Red. They're opening a Price Mart right in our own town. $14.95 for a toaster. Can you believe it?
Red: No, I can't. I bought that very same toaster in your store for twice that.
Bob: Yeah, that's my point.
Red: That you screwed me?
Bob: Red, $14.95 is below my cost. This Price Mart could put me out of business.
Red: Hey, they're hiring.
Bob: Red, you can't. These giant corporations come into town. They destroy little businesses like mine. They're evil.
Red: Yeah, I guess that's true.