Quote from George in The Pitch/The Ticket
Jerry: What do we got? George: An idea. Jerry: What idea? George: An idea for the show. Jerry: I still don't know what the idea is. George: It's about nothing. Jerry: Right. George: Everybody's doing something, we'll do nothing. Jerry: So, we go into NBC, we tell them we've got an idea for a show about nothing. George: Exactly. Jerry: They say, "What's your show about?" I say, "Nothing." George: There you go. Jerry: I think you may have something there.