Quote from George in The Comeback
George: So, guess where Mr. "Ocean phoned" turned up? He's working for Firestone, in Akron, Ohio. Elaine: Ohio? George: Yep. I'm leaving first thing tomorrow morning. Jerry: You're flying to Akron just to zing a guy? George: Don't you understand? It's not about him. To have a line as perfect as "jerk store" and to never use it. I, I couldn't live with myself. Elaine: See, there are no jerk stores. It.. It's just a little confusing, is all. George: It's smart. It's a smart line, and a smart crowd will appreciate it. [shouts] And, I'm not gonna dumb it down for some bonehead mass audience! [to the other diners] Not you.