Jerry: What's that perfume you're wearing?
Tia: Oh, I completely forgot I want you to see this. The Calvin Klein ad I was telling you about came out today.
Jerry: What is that smell?
Tia: It's here somewhere.
Jerry: It smells like the beach.
Tia: Exactly.
Jerry: Oh, my God. Is that the new perfume?
Tia: Yeah.
Jerry: I can't believe this. My next door neighbor had the idea for this exact perfume last year. He even met with an executive at Calvin Klein. I can't believe they stole his idea.