Quote from Jerry in The Pez Dispenser
[stand-up:] Jerry: Jawbreakers, to me, was like the ultimate challenge candy. It was almost like candy manufacturers were sitting in their laboratories, going: "I wonder if they'll eat this. This seems pretty tough to eat. Let's market it as some sort of experiment." But the concept of Jawbreakers- What was the concept? Multi-colored cement balls for a quarter?" Was that the idea behind that? Let's see if we can hurt them. Let's see if they'll pay to be hurt." This is the idea behind Jawbreakers. And I did it, I ate them, I loved them. "Ow, ow, ow. Oh, this is very painful. I'm really hurting. This is hurting me a lot. And I love them."