Patrick: Hey, here's an easy one. A brief description of the business.
David: Um well, it's-um, it's a general Store, but it's also a very specific store.
Patrick: Huh.
David: And it's also not just a store, it's like a place where people can come and get coffee, um, or drinks, but it's not a coffee shop, nor is it a bar.
Patrick: Okay, so we're pretty clear on what it's not.
David: Yeah, it's an environment. Um. And yes, we will be selling things, but it's more like more like a branded immersive experience.
Patrick: Right, I love the buzzwords, David, but I do need to put something down here.