Quote from David in Friends & Family
David: I was thinking what if we did like a soft launch. Um, and you know, just test the store out on a small group of people. Did like an exclusive VIP guest list, and offered, you know, a friends and family discount as incentive. Patrick: Huh, now it's sounding like you don't think people will show. David: No, I do. I do think, um, that people will come. It's just, you know, I look to like Gwyneth who soft-launched the goop newsletter and now it's a thriving lifestyle publication slash empire, and... Patrick: I have no idea what you're talking about, but it's up to you.