Tom: What are we trying to do with this catalog? We're trying to sell Pawnee on our summer classes. How do we do that? With one perfect, captivating image. April. Modern life. Where are we running? Sometimes what we want is not always where we are. Next slide. Are we alone? Is the real winter inside our hearts? We're all struggling for definition in a world that resists our inquiries.
Leslie Knope: Okay, this isn't gonna work for a number of reasons. One, this is a summer catalog. Two, that was complete gibberish. And three, that child looks like it's abandoned, so basically, boo.

Leslie Knope: [aside to camera] Okay, I'll tell you. We're putting together the Parks Department summer catalog, and the big surprise is I am going to reunite all the living, former Parks Directors at a picnic, record the whole thing, and then write about it in the welcome letter. It's the biggest catalog of the year. Think of the September issue of Vogue, but it's more important to Pawnee. Mainly because we don't get Vogue here.

Tom: [aside to camera] This catalog is basically like an ad for the parks department, and I love ads. I love magazine ads for flavored vodkas, billboards for designer jeans. I TiVo through shows to get to the ads. I love ads.