Tom: I've made my decision, and I'll sell you Rent-a-Swag, but on my terms.
Trevor Nelsson: Which are?
Tom: $40,000 for the inventory, the website, and everything else in the store, but I keep the name Rent-a-Swag. It's mine, and I'm keeping it.
Trevor Nelsson: The name is actually an important part of the sale.
Tom: Really?
Trevor Nelsson: Yes. My client likes the name. It's better than Tommy's Closet. He needs the name.
Tom: Well, I don't know what to tell you, except... I'll throw in the name in exchange for $20,000 more and 5% of your client's business.
Trevor Nelsson: I'll run it past my client, but I think we have a deal.
[aside to camera:]
Tom: Ron said there's nothing more valuable than my name, but he's not a businessman. I am. And now I have seed money for my next venture. I sold out, baby.