Leslie Knope: Alright. I'm a loose cannon. We need to fight fire with fire. I call a town hall meeting, I gather everyone together, I distribute the binders, but now the binders are bright yellow! Boom! [imitates explosion] Too extreme?
Tom: Too nothing. Look, Jamm's already ruined fluoride. Everyone's scared of it. What if we just called it something else?
Leslie Knope: What do you mean?
Tom: I mean we rebrand. No one cared about Calvin Broadus until he started calling himself Snoop Doggy Dogg. Then when people got tired of that, he went by Snoop Dogg, and now he's Snoop Lion. What's he gonna be in ten years? Snoop Laser Snake? Who knows?