Quote from Leslie Knope in Gin It Up!
Leslie Knope: We all know that I cannot spend as much money on ads as my opponent, but I printed out 10,000 "Don't" stickers and 10,000 question mark stickers. That way, if you see a sign and it says "Recall Knope," all you need to do is add the question mark and the "Don't," and suddenly, it reads, "Recall Knope? Don't."
Donna: Why don't you just put the "Don't" in front of "Recall Knope"?
Leslie Knope: Yep, that's a much better idea.