Tom: She says, "you get out of a job what you put into it." You just need to find a project you're passionate about. For instance, I was incredible at naming drinks at the Snakehole Lounge because I care a great deal about signature beverages. The Beer-yonce Knowles. It's just a regular beer, but we put it in a sexy-ass mug. Pairs nicely with the Jay-zima. We bought a bunch of zima when the factory shut down.