Tom: Welcome to Guerilla Marketing 101. What is Guerilla Marketing? A few ordinary schmoes - no offense - have a casual conversation next to some guy about how great Snakejuice is. Next thing you know that guy orders an whole bottle of Snakejuice, and he has no idea why. April, you'll be playing a boring beer drinker named Jennifer. Andy, you are also a boring beer drinker named Michael. Jerry, you'll be playing a boring beer drinker. Your name will be Jerry. Ron is going to play our exciting Snakejuice drinker, AKA Brian Thunder.