Quote from Schmidt in Julie Berkman's Older Sister
Schmidt: Thank you guys for coming. It's really helpful that you're here. I'm trying to get my boss to give me the new account. I just have to figure out how to sell sponges to men. What do I have? I have a blood-stained idea notebook filled with terrible ideas. I don't know what to do, you guys. Winston: Damn it! "Spongey make wipey." I like that. Schmidt: Okay, please. I don't have a lot of time. This is what we're gonna do. I'm gonna say the word "sponge", and you guys are gonna say the first word that pops into your head, okay? Ready, one, two, three. Sponge. Nick: Sponge! Winston: Yellow. Coach: Sponge. Nick: That was mine.