Quote from Winston in Bully
Winston: So, how hard are you gonna drop the hammer on the kid who did this? Schmidt: I'm gonna find this kid, and I'm just gonna... open up a dialogue. Winston: Not gonna work. Take it from me, I used to be a bully. [flashback to Winston purple-nurpling a fellow classmate:] Boy: Ow! Young Winston: Brown lightning! [present:] Jess: Wow, you had a catchphrase? Winston: Yeah. You got to hit them where it hurts.