Quote from Schmidt in Swuit
Schmidt: This is... this is your vision from start to finish. Nick: I might be the seed, but you're the farmer. Jess: Hey, you two look like you're really getting along. Schmidt: Yeah, well, you know what, who wouldn't get along with this brave, masculine, healthy cowboy? Jess: What you got there? Schmidt: It's a camera attachment. That keeps the attention of your dog while you're taking its picture. Jess: Oh. Nick: Schmidt came up with a great title for it. It's called "Perfect Pet Pic." This is just a prototype that dumb-old me came up with. If he put it together, it'd be a lot better, I promise you that. Schmidt: Now, of course, could-could you just hold some pet food in your other hand? Sure. But this is a lifestyle product.