Quote from Natalie in Mr. Monk's Other Brother
Jack Monk, Jr.: Yeah, you remember. I bought that album. You know that most of that money didn't even go to the children of Africa? But most of this money goes directly to the orphans. It's like only 2% goes to marketing. Natalie: Which is probably why I never heard of it. Jack Monk, Jr.: Exactly. That's why they call it a word of mouth charity. Natalie: Well, I wish I could give you more. Jack Monk, Jr.: Oh, bless your heart. Natalie: So I make it out to you? Jack Monk, Jr.: Yeah, it's like a weird Canadian tax thing. I don't even understand it myself.