Phil: [aside to camera] I remember one day, I was around Luke's age, and I wasn't all that happy to be at Food Town, but my dad knew exactly what to do. He gets on the P.A. and he says, "Attention, shoppers," and then he hands the mike to me. I was like, "What?" [chuckles] "Uh, Red Wing peanut butter - $1.69 for two." [laughs] He lost a lot of money on that sale, but it's a rush I'll never forget.