Quote from Jay in Weathering Heights
Manny: Okay. How about this? We open on a blank sheet of paper. Under a Mozart fugue, we suddenly see a drop of blood. Jay: Is it the admissions committee slitting their wrists? Manny: [sighs] Fine. The year is 18- Jay: No! You're on the wrong track here. They're gonna get a million applications from artsy little snots. You've got to stand out. When everybody else zigs, you've got to zoink. Manny: Isn't it "zag"? Jay: Exactly.