Quote from Gloria in Hit and Run
Jay: Uh, this stupid kid's been in the business about ten minutes. He barely looks at my proposal, and he says he wants more "Wow."
Gloria: What does he mean by more "Wow"?
Manny: It's the "Bieber-ization" of America.
Jay: What do beavers have to do with anything?
Gloria: The beavers, they build the dams all over the country so there's no floods, is the "Beaver-ization" of the Americas.
Manny: I'm finding there's less and less we can talk about.