Quote from Jay in Door to Door
Jay: What are you selling? Manny: Wrapping paper. Jay: Wrong. You're selling Christmas. The excitement of opening presents, the taste of eggnog. Manny: I do love eggnog. Jay: Look, write this down. "What's the difference between 'try' and 'triumph'?" Manny: A little oomph? Jay: A little oomph. Get it? Manny: Of course I get it. I just said it.