Phil: [aside to camera] Well, you can't be in sales and not remember people's names. That's why I like to use what they call "menimonic" devices or little tricks to help you remember. Um, like the other day, I met this guy named Carl. Now I might forget that name, but he was wearing a Grateful Dead T-shirt. What's a band like the Grateful Dead? Phish. Where do fish live? The ocean. What else lives in the ocean? Coral. Hello, Carl.
Claire: I think it's "mnemonic."
Phil: I- I think I'd remember.