Ted: Look, I'm really sorry.
Lily: No, it's not good enough. Since I'm being forced to wear something I don't want to, you should have to wear something you don't want to.
[later, Ted walks into the bar wearing the old-timey swim costume:]
Ted: Why am I the only one being punished? Marshall's just as responsible as I am.
Lily: Yeah, but he's in the middle of Wisconsin. How am I gonna punish...?
[elsewhere, Daphne takes a photograph of Marshall decked out in Green Bay Packers merchandise and wearing a large block of cheese on his head.]
Daphne: Say, "Cheese."
Man: Go, Pack, go.
Marshall: [to the heavens] I'm sorry, Dad.