Ted: Swedish architecture "collective".
Robin: Lame.
Lily: Pretentious.
Ted: "We're not a company. We're a collective."
Barney: I know. [French accent] "We are Swedish. We are so cool with our baguettes and our Eiffel Tower."
Marshall: Dude, Sweden's not France. You know that, right?
Barney: Oh, it's France.