Quote from Barney in The Scorpion and the Toad
Barney: Let's review Barney's rules for mating without dating. Lesson two: corollary five. Marshall: Make a beautiful woman feel self-conscious and unattractive and she'll be putty in your hands. Barney: Excellent. Have you chosen your entrée? Marshall: I have. A sweet brunette, eight o'clock. Nine o'clock. Ten... thirty. She's walking to the bar. Barney: Her? Really? No, you're right. Ambition is the enemy of success. OK, hit it.