Lorelai: Hey, uh, help. Fire, fire. We're on fire down here. Help. Flames crackling, marshmallows toasting. Save us.
Luke: What are you doing yelling "fire"? You can't do that.
Lorelai: No, that only pertains to movie theaters, crowded ones. If you're watching a Wednesday matinee of Deuce Bigalow, you can yell "fire" all you want. Hell, you can start a fire, and no one will complain.