Rory: Fine, what's the project?
Lorelai: This is a pile of every catalog we have received for the last three months. I have gathered them all together, and I will now proceed to call all the companies that are sending us duplicates and tell them to stop.
Rory: That's very environmental of you.
Lorelai: It's getting ridiculous. We get, like, eight of some of these.
Rory: You're kidding.
Lorelai: Check this out. This is a stack of identical catalogs mailed to Lorelai Gilmore, Rory Gilmore, Lorelai Rory Gilmore, Lorelai V. Gilmore, Lorelai Victoria Gilmore, Lorelai Gilmo, Lorelai Gil, and Squeegy Beckinheim.
Rory: How'd that get in there?
Lorelai: I once told a store my name was Squeegy Beckinheim just to see how many catalogs they would sell my name to, and apparently my name is to catalog companies what Brooke Shields' picture is to Chinese restaurants.