Kirk: It's a diner, Luke.
Luke: A diner called Kirk's?
Kirk: It's the name my mother gave me. Top you off there, Jake?
Luke: Why are you doing this?
Kirk: I just saw a need, and I filled it. Seemed to me Stars Hollow was in want of a real neighborhood joint, a watering hole where the townsfolk could mingle, a place where a fella could come and get a piece of pie, a cup of arbuckles', and a soupcon of small-town charm.
Luke: Yeah, well, Stars Hollow has already got that place. It's right across the street. It's called Luke's. Luke's. Ring any bells? Sounds a little like Kirk's, doesn't it?
Kirk: Luke, if you are suggesting that you were the very first person to ever think of naming a restaurant after yourself, I think that Denny Arby, and Tony Roma might have something to say about that, not to mention Mr. Chuck E. Cheese.
Luke: Chuck E. Cheese? Chuck E. Cheese is not a person.
Kirk: Luke, do you think a giant mouse opened a national restaurant franchise by himself?