Debra: Ray, what are you doing to my pillow?
Ray: Patience, my dear. Look. The Humm Vac has up to 50 times more suction power. It pulls up dust, dead skin, pet dander, what have you, deposits it all into this water reservoir. No bags!
Debra: Okay, listen. You're calling her back and returning it!
Ray: Still skeptical, Mrs. Barone? Well, I don't want to frighten you. But this is what your old vacuum has been missing.
Debra: Wow.
Ray: It's what we call "The Wow Factor." They build it right into the system. This is the filth that your family's been breathing. Now, you just dump it right down the drain.