Quote from Ray in Pet the Bunny
Debra: Why did you have to write your father's eulogy? Ray: What? It's like a writing challenge. Debra: A challenge? Ray: Yeah. How do you make people miss that guy? See, it's all about... Well, I mean, this is kind of technical writer stuff. Debra: No, try me. Ray: Okay. Everybody thinks that my father is, well, a jerk. Debra: How technical. Ray: So you start by talking about his jerk-like qualities, which everyone agrees with, but it also makes 'em feel a little guilty because he's laying there dead and all. And that's when I hit 'em with an example of him being sweet. And then it's, "Boo-hoo. Frank, we hardly knew ye."