Carla: You know, when I'm in charge of the bar, I know what God feels like.
Norm: How's that?
Carla: It's like I'm in complete control of people's destinies. Yeah, like, I can make their drinks too strong so they get sick. Or I can water them down so they're paying for nothing. Or if I don't like their attitudes, I can spit in it. [chuckles]
Norm: Carla, you're not still upset about that little argument we had the other day?
Carla: You tell me.
[As Cliff returns to the bar for his freshly-poured beer, he shakes hands with another patron. With Cliff's back turned, Norm switches their beers and starts drinking.]
Cliff: Oh, hey, Carla. Listen, I'm sorry about this morning when I called you a sawed-off witch. [Norm spits his beer out]

[As Sam and Diane come down the steps of Cheers, Norm is sitting there reading a newspaper]
Sam: Good morning, Norm.
Norm: Where in the heck have you been? Is my watch fast or something?
Diane: Sorry, Norm. We had kind of a difficult evening. [they enter the bar]
Sam: We finally had to tell Coach we didn't want to see him any more.
Diane: It was terrible. Even worse than we feared.
Sam: We spent half the night arguing about who was to blame. You should have- It's-
[Sam notices that Norm is stood nervously near the door]
Sam: Diane.
Both: Norm!
Diane: Norman.
Norm: Morning, everybody.
Diane: How are you today, Norman?
Norm: Oh, as if you cared.

Sam: Ah, Coach. Coach, maybe you can help me out here. I'm shopping around for a new bank. Do you like yours?
Coach: Boy, I love it. Bay Harbor Savings and Loan right down the street.
Sam: Uh-huh. Do you like the tellers there?
Coach: Oh, they're terrific.
Sam: Is there one you think I should talk to? Friendly, nice, cute?
Coach: Uh... Frank.
Carla: Coach, who's the one you're always talking to?
Coach: Oh, do you mean the cute redhead with a nice smile who's always winking at me?
Carla: Yeah.
Coach: That's Frank.