Sam: What the hey? That's Gary on the TV.
[on TV:]
Gary: We hid a secret camera in a competitor's establishment. Let's hear what they have to say about Gary's Bloody Marys.
Cliff: Boy, I don't know what's in that, but Gary makes the best Bloody Mary I've ever tasted.
Gary: Really?
Carla: Gary deserves to win this contest every year.
Gary: Thank you very much. And you'd be surprised what some people would do to get a hold of my Bloody Mary mix.
Norm: Hey, I'd dress up like a hooker to get some of this stuff.
Gary: But you can get a pretty good Bloody Mary just about anywhere in town. Isn't that right?
Sam: Cheers never made a Bloody Mary this good.
Gary: If you say so, Sam Malone of Cheers.
[in the bar:]
Man: Anybody know the way to Gary's?
Frasier: I'll give you a lift.