Frasier: Woody, you only feel that you're a liar because you endorsed a product you don't like. But what if you could actually learn to like it?
Woody: How am I gonna learn to like broccoli, cauliflower and kale?
Norm: Well, Wood, some things you have to sort of develop a taste for slowly, you know? All right, look, uh, give me a beer, okay? Now, we'll put a stalk of broccoli in that beer, okay? Now you drink the beer and the beer taste is gonna kill the taste of the broccoli, but slowly you'll get used to it, okay? Go ahead.
Woody: We don't have any broccoli.
Norm: Well, thanks for the beer.