Quote from Norm in The Big Kiss-Off
Cliff: I'll put, uh, 20 bucks down on the kid. Sam: You're putting 20 on Woody? Cliff: Uh, you're right, Sammy, make that 50. Sam: Come on, you're putting me on here. Norm: No, Sammy. I mean, look at that face. Okay? That sweet, innocent face. The kind of face we all hate and resent, but we will cash in on it.