Quote from Norm in Young Dr. Weinstein
Carla: If this place is so hot, how come they can't think of a better name than The Cafe? Diane: Oh, Carla, if you had any sense of style, you would know that a simple name connotes the very best of taste. Norm: Hey, you're right about that, Diane. There's this joint out on Route One called "Eat". Don't miss it. It's great.