Quote from Norm in Behind Every Great Woman
Norm: Cliffie had the Ton O'T-Bone. For less than four bucks you get 24 ounces of USDA choice beff. Cliff: Beff? No, you mean beef. Norm: Beef? Don't be ridiculous, Cliffie, that stuff is beff. It's a Hungry Heifer trademark for a processed, synthetic... What, uh, meat-like substance. Cliff: Oh, no. Norm: What do you expect for four bucks? You see me complain about the loobster?