Quote from Sam in A Bar is Born
Sam: I think this gives you a pretty good idea of what the place will look like. Except, you know, bigger. Robin: So, what you're finally saying is, you're going to reopen the same business in the same location where it went belly-up just last year. Sam: No, no, no. See, this is new. This is completely different. Now it's Sam's Place. Robin: What was it before? Sam: Tim's Place.