Norm: You can't afford yourself as a full-time host/manager.
Sam: No, see, that's the beauty of it. As manager, I'll be thinking up new schemes to bring in more business, but I'll be so darned charming as the host, that people will start bringing in more friends. It's perfect. I'll be thinking and charming all at the same time.
Diane: Add chewing gum, and we can sell tickets.