Quote from Cliff in Bar Bet
Sam: Guys, you got to help me. We got to call information all over the country. Cliff: Yeah, well, Sammy, I think I can already help you out there. At home, I happen to have the phone books of every major metropolitan area in the country. Norm: Why? Cliff: Oh, I'm just one of those people who collects phone book cover art. Norm: One of those.