Narrator: And so began a holiday on the eve of the 5th of May, originally intended to deplete the party supplies the Cinco de Mayo celebrants were relying upon.
Vendor #1: Fill the bay with chorizo. Chorizo dump!
Narrator: Over 30 years, however, it grew and was soon embraced by the Hispanic community...
Vendor #2: You buy it, you break it!
Narrator: ...for financial reasons. And as the celebrations peaked with a boat parade Called the Festival of Lights, another phrase they wanted back, one man was about to hit his lowest point.